Based in Aspen. Global Reach.
Meet the TAG Team.
TAG Media Founder & President | Erin Lentz
It all begins with a vision.
After working as a music writer (Aspen Daily News), account director (Promo Communications), and editor in chief (Aspen Peak), Erin recognized a growing need for custom content and design, and launched TAG Media in 2014. Since then she and her team have worked with upwards of 15 companies, launching 7 luxury magazines and producing 40-plus publications.
Erin frequently gives seminars on travel and writing, leads podcast and webinar interviews, and was a member of Aspen Institute’s Aspen Words literary organization. She currently serves on the board of the Aspen Hope Center, and is writing a memoir about music, memory, and mental health.
Throughout Erin’s seasoned career, highlights have included but are not limited to: interviewing Ray Charles (she accidentally hung up on him, but he called back!), heli-skiing in Iceland, producing a cover story on Johnny Depp, watching an elephant give birth in Africa, and swimming from Nevis to St. Kitts.
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CREATIVE DIRECTOR & DIGITAL STRATEGISTTwo days after graduating from The University of Florida, Taylor headed west. For 10 years she called Colorado home and ran a company that published more than 40 nationally distributed magazines and refined her skillset as an entrepreneur, designer, and editor. From directing hundreds of shoots to graphic design, marketing strategy, and copywriting (plus thousands of advertiser emails in between), this experience anchored her career. She went on to launch Dwell Collective, bringing her passion for design, consulting, and creativity together again.
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EXECUTIVE EDITORAn established journalist, editor, and copywriter, Sarah Taylor Asquith has held senior-level positions at W magazine, Women’s Wear Daily, People StyleWatch, Bed Bath & Beyond, Framebridge, Savannah College of Art & Design, and more. She got her start at the Aspen Daily News, where she interviewed celebrities, skied during lunch breaks, and paraglided off an occasional mountain top—all in pursuit of good copy. Sarah later moved to New York City, where she lived and worked for 15 years. She now resides in Savannah, Georgia.
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PHOTO EDITORLisa has 20-plus years of experience working as a photo director for renowned publications including Gotham, Hamptons and Art Basel magazines. Lisa has a keen eye for detail and a passion for visual storytelling, enabling her to bring knowledge and creativity to each of her projects. Her creative, collaborative, and technical skills have brought her continued success in the industry.
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EXECUTIVE CREATIVE ADVISORNicole is an innovative digital graphics expert with over 20 years experience in print, multimedia, marketing, and brand design. As the longtime Creative Director of Niche Media/Modern Luxury, Nicole was responsible for the launch of such titles as Aspen Peak, Capitol File, and Michigan Avenue. Nicole also oversaw day-to-day content creation and art direction for over 12 publications, including Ocean Drive, Hamptons, Vegas, and Gotham as well as custom publications including Wynn, Short Hills, and Art Basel. Nicole brings her expertise in the intricacies of art, layout, and brand design to a range of clients, working directly with them to deliver their strategic and successful creative brand goals. Among her clients are events companies, hospitality groups, media and editorial, and the destination marketing organization for Las Vegas. She is based in New York City.
Storytelling is what we do.client sound bites.
"Our trusted partner"
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"Curated & meaningful content"
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"Emotion-driven storytelling"
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"Dream it, TAG delivers it"
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"Our trusted partner" • "Curated & meaningful content" • "Emotion-driven storytelling" • "Dream it, TAG delivers it" •
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