Tag Media

The Core

Erin Lentz

Founder & President

A Florida native yet longtime Aspenite, Erin’s career started at the Aspen Daily News as a fledgling music writer who accidentally hung up on Ray Charles during her first major interview (he called back!). She’s since covered a range of subjects, from celebrities and CEOs to pro athletes and politicians. She worked as an account director at Promo Communications, during which she traveled the globe handling international public relations for such adventure and lifestyle clients as the Aspen Skiing Company, Portillo, Chile, and Aspen Chamber Resort Association. She was the editor in chief of Aspen Peak magazine for seven years; as part of Niche Media/Modern Luxury, she concepted and generated luxury lifestyle stories.

After realizing the growing need for custom content and design, TAG Media was launched in August 2014. TAG creates custom print and digital publications, writes clever content, oversees provocative graphic design, and handles marketing and branding for various clients.

Erin has given seminars on travel and writing, leads webinar interviews with various experts, and writes for travel, lifestyle, and wellness publications, including Town & Country and Robb Report. She currently serves on the board of the Aspen Institute’s Aspen Words literary organization.

Taylor Chamberlain

Creative Director & Social Media Strategist

Two days after graduating from The University of Florida, Taylor headed west. For 10 years she called Colorado home and ran a company that published more than 40 nationally-distributed magazines and refined her skillset as an entrepreneur, designer, and editor. From directing hundreds of shoots, to graphic design, marketing strategy and copywriting (plus thousands of advertiser emails in between), this experience anchored her impressive career. She then launched Dwell Collective, a way to connect her heart back into design, consulting, and creativity.

Sarah Taylor Asquith

Senior Editor

An established journalist, editor, and copywriter, Sarah Taylor Asquith has held senior-level positions at W magazine, Women’s Wear Daily, People StyleWatch, Bed Bath & Beyond, Framebridge, Savannah College of Art & Design, and more. She got her start at the Aspen Daily News, where she interviewed celebrities, skied during lunch breaks, and paraglided off an occasional mountain top—all in pursuit of good copy. Sarah later moved to New York City, where she lived and worked for 15 years. She now resides in Savannah, Georgia.

Lisa Rosenthal Bader

Photo Editor

Lisa has 20-plus years of experience working as a photo director for renowned publications including Gotham, Hamptons and Art Basel magazines. Lisa has a keen eye for detail and a passion for visual storytelling, enabling her to bring knowledge and creativity to each of her projects. Her creative, collaborative, and technical skills have brought her continued success in the industry.

Molly Ginsberg


Molly Ginsberg is a recent Tulane University graduate, with a Communications major and a Liberal Arts Business minor. She previously worked with a public relations agency, assisting with a multitude of ready-to-wear fashion brands. Molly is passionate about creative writing and is eager to learn more about publishing and marketing.

The Advisory

Nicole Nadboy

Executive Creative Advisor

Nicole is an innovative digital graphics expert with over 20 years experience in print, multimedia, marketing, and brand design. As the longtime Creative Director of Niche Media/Modern Luxury, Nicole was responsible for the launch of such titles as Aspen PeakCapitol File, and Michigan Avenue. Nicole also oversaw day-to-day content creation and art direction for over 12 publications, including Ocean DriveHamptonsVegas, and Gotham as well as custom publications including WynnShort Hills, and Art Basel. Nicole brings her expertise in the intricacies of art, layout, and brand design to a range of clients, working directly with them to deliver their strategic and successful creative brand goals. Among her clients are events companies, hospitality groups, media and editorial, and the destination marketing organization for Las Vegas. She is based in New York.



Amiee Beazley
Avery Bredesen
Jackie Caradonio
Crissibeth Cooper
Heather Greenwood Davis
Mark Ellwood
Drew Limsky
Ignacio Maza
Jen Murphy
Amy Roberts
Andrew Sessa
Oliver Sharpe
Sari Tuschman


Bo Bridges
Jackie Caradonio
Peter McBride
Stefanie Michejda

Stay in Touch

Learn more about our work and what we can offer to elevate your brand.
Your personal information will remain confidential.

Sign up for exclusive news, travel inspiration and offers, delivered straight to your inbox.* Your personal information will remain confidential.
Sign up for exclusive news, travel inspiration and offers, delivered straight to your inbox.* Your personal information will remain confidential.
This field is for validation purposes and should be left unchanged.
0133 Prospector Road
Suite 4102R
Aspen, CO 81611
*By submitting your information, you agree to receive exclusive news, travel information and offers from us. To opt out anytiunme, use the unsubscribe link in the emails you receive.